Marketing

Qué es buyer persona y ejemplos

Qué es buyer persona y ejemplos Una estrategia de marketing será exitosa solo si va dirigida a tu cliente ideal o buyer persona. La segmentación es la clave para conseguir los resultados esperados, así que es fundamental que entiendas qué es un buyer persona y cómo puedes definirlo. El error más frecuente de la mayoría […]

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¿Por qué es tan importante el SEO para las empresas?

Freelance, Marketing

¿Por qué es tan importante el SEO para las empresas? Hoy en día, es necesario que cualquier persona que tenga una web o una tienda online sepa qué es el SEO y para qué sirve. El posicionamiento SEO es muy importante para cualquier empresa que quiera tener visibilidad en Internet, por eso es normal que

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